James

Ryan

LONDON-BASED AWARD-WINNING SENIOR CREATIVE

ABOUT JAMES

Hello👋🏻 I’m James, an award-winning senior creative specialising in social-first and multi-channel activations.

From strategy to conceptual creative, shooting and editing, I cover it all. I guess I’m a James-of-all-trades.

Yes, I’m coining that one.

I’m all about that social, babyyyy. Check out my work 👇

Co-op Funeralcare.

Co-op Funeralcare wanted to normalise talking about death, dying and grief.

To do this, we built a social-first strategy that was focused around opening the doors to the funeral industry, generating conversations and creating spaces for people to feel supported.

Over the space of 2 months, we grew the channel followers from 6,000 to over 13,000, generated 1m+ organic views and skyrocketed engagement by 821%.

Pepsi MAX.

Pepsi MAX wanted to own the UEFA Champions League.

We crafted a social-first campaign centred around showing our audience how they could create delicious evening meals within 15 minutes - perfect for a half-time snack.

Each recipe was based around famous European ties and was created to pair perfectly with an ice cold Pepsi MAX.

We worked with Big Zuu fronted a face-to-camera series whilst Twisted chefs produced a hands-and-a-pan series, both showcasing 15 minute recipes. Alongside this, we launched a hub on Amazon Prime that enabled users to watch the content and add the ingredients showcased to their basket for a speedy delivery.

This campaign won a Digiday Media Award in Europe.

Taco Bell.

Taco Bell wanted to make a festive splash but had fierce competition.

To stand out from the crowd we created an anti-Christmas campaign, choosing to champion those whose birthdays were annually over-shadowed by Santa.

A hero PSA video launched the campaign, alongside vertical cutdowns focusing on the individual characters featured in the hero asset. December-born influencers were onboarded to share their own stories, and we ran a competition to give those born in December something to enjoy with Taco Bell birthday hampers up for grabs.

This niche insight struck a chord and delivered fantastic results for this iconic brand, boasting 18m impressions, a VTR of 43% and over delivering by 18.1%, as well as winning two silvers at the Media Week Awards.

Waze.

To highlight the benefits of Waze navigation app, Twisted created an actual ‘Traffic Jam’. A sweet treat made from roadside berries found growing along the M1.

We produced a social-first video series featuring Twisted chefs using the ‘Traffic Jam’ in recipes inspired by UK-based holiday destinations.

Small samples of the jam were distributed through Twisted’s deliver-only restaurant on Uber Eats, and 5000 full-size jars of the jam sold out within 24-hours, delivering mass brand awareness for Waze.

McCain.

McCain’s newest product promised to take your midweek meals from ‘Meh to Mwah!’, and our task was to bring that to life.

We enlisted the help of Sophie Ellis-Bextor - fresh from her Kitchen Disco - to help us personify this brand new product. Through a picture story, social posts and video content, we delivered the ‘Meh to Mwah’ messaging perfectly, securing 100s of pieces of earned coverage.

Fruit-tella.

To help Fruit-tella become the choice of treat for Halloween, we launched a social-first series packed with tricks and treats.

October became full of Spooky Sundays with weekly content dedicated to giving parents and their children spooky inspiration for costumes, decorations and more - topped off with a TikTok livestream before the big day itself.

The campaign was also visible offline, with POS assets produced and fitted with a QR code that, when scanned, took users to a playlist holding all of the Spooky Sundays content.

This campaign drove over 23.5m impressions, 245k+ engagements, a 99% positive sentiment rate and was the best performing content throughout the entire month of October on Tubular Labs.

Personal Stuff.

As a passion project I run my own social channels, regularly posting original comedy sketches that feature myself and my children.

Across TikTok I’ve built a following of 170k+ with content that ranges from skits to original and parody comedy music pieces, either tying into truisms or culturally relevant moments going on in the world.